This training course provides a comprehensive overview of the Department’s role, equipping participants with the necessary tools and techniques for effective people management and employee development.
By the end of this training course, the participants will be able to:
Identify how marketing creates value
Know how marketing can influence perceptions, purchasing and loyalty
Learn segmentation, targeting and positioning leading to more effective and profitable marketing
Learn how successful brands are developed and sustained
Learn how design, pricing, distribution, communication, people, process and physical evidence can be used to build compelling and profitable marketing strategies
English 
Chinese